Understanding Affiliate Marketing Campaigns

An affiliate marketing campaign comprises of one or multiple configurations that determine how an affiliate marketing campaign will flow from start to finish. It can be as uncomplicated as a single link or a multi-step funnel with several variables in the mix. It is important to have suitable configurations for your business and its goals to achieve success in your affiliate marketing endeavors.

1. Click "Marketing"

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2. Click "Affiliate Manager New"

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3. Click "Campaigns"

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4. Campaign Overview

Here, you can quickly view your campaign affiliate activities.

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5. Revenue Generated

You can retrieve the total revenue generated from all campaigns.

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6. Customers

This section displays the count of customers who were invited through your affiliates' links. These customers can be either recurring or one-time buyers.

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7. Churned

When a lead cancels their subscription, they move into the Churned category. However, they can be re-activated by initiating another checkout or enrolling them again in Stripe. It is important to note that only recurring customers who canceled will reflect in the Churned Category. One-time base customers do not reflect in the Churned Category.

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8. Leads

In our system, leads are potential customers who have already filled out the two-way order form but haven't paid or subscribed yet.

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9. Campaign Name

Here, you can view the unique name given to identify each campaign.

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10. Status

This section displays the status of your campaign. The green color indicates that the campaign is 'Live', while red indicates that it has been 'Paused'. If a campaign is created without Stripe being connected or affiliates being added, it will be in a paused state.

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11. Start Date

This section displays the date when each campaign went live.

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12. Affiliates

In this section, you can view the number of affiliates associated with each campaign.

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13. Customers

This section displays the number of customers who were invited through affiliate links of the respective campaign.

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14. Churned

This section shows the number of recurring customers who have canceled their subscriptions.

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15. Leads

This section displays the number of customers who have filled out the Two-way Order form but haven't completed payment yet.

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16. Commission

In this section, you can view the percentage commission assigned to each campaign. This commission is distributed to every sale that an affiliate makes.

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17. Revenue Generated

This section gives an overview of the total revenue generated from each campaign.

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