When it comes to emailing, there are certain precautions you can take to ensure that your messages don't end up in the dreaded spam folder. Here are some common reasons why emails get flagged as spam and how you can fix them:
Sending From a Public Domain: If you're using a free domain like Gmail or Yahoo to send your emails, there's a higher chance of them being marked as spam. To avoid this, make sure to send emails from a domain that you own and that aligns with your brand.
DMARC Policies: If your email domain has a DMARC policy but hasn't been verified with your SMTP provider, your messages might be flagged as spam. Check with your provider to ensure that your email passes DMARC authentication.
List Health & Collection Practices: The health of your email list and your collection practices play a crucial role in deliverability. Ensure that everyone on your list has explicitly consented to receive marketing emails from you. Regularly remove inactive or cold subscribers from your list, and implement double opt-in methods to secure your forms.
Sending Internal Mail: Sometimes, when you send messages within the same domain from which the message originates, they can end up in the spam folder. This happens because your mailbox detects that the email is coming from itself, leading to a suspicion of spoofing. To avoid this issue, you can use a free email service like Gmail to test your messages or have the person responsible for your domain whitelist the IP address of your SMTP provider.
By addressing these common issues, you can significantly improve the deliverability and effectiveness of your email campaigns while reducing the risk of being flagged as spam. Remember to always stay vigilant and adapt your email practices as needed to maintain effective communication with your recipients.