How to register in A2P Brand Registration for US EIN in trust center

This guide will walk you through the process of registering a US A2P EIN in the trust center

Ensure that you have finished your Business Profile before commencing this process.

Important: To prevent manual reviews and approval delays, it is crucial to diligently adhere to the provided instructions and accurately input all required information.

1. Click "Marketing"

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2. Click "Settings"

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3. Click "Phone Numbers"

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4. Click "Trust Center"

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5. Navigate to "A2P brand and campaign registration"

Navigate to

6. Click "Start registration"

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7. Select "Yes" if EIN

Ensure that the business you are registering has a US EIN (Employer Identification Number).

Select

8. Click "Next"

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9. No action is needed

No further action is required in this step. It simply provides information about Standard Brand Registration and Standard Campaign Registration, including associated costs

No action is needed.

10. Click "Next"

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11. Business Details

Input "Legal Business Name"

IMPORTANT: It is critical to enter the EXACT business name as registered with the government. Verify this information with documents such as W2, W9, or CP 575. Failure to provide the accurate name may result in not receiving automatic authorization and could lead to manual registration review, causing delays of weeks or even months in the approval process.
Input

Input "Email"

Input

Input "Business website"

Input

Input "Business Type"

Input

Input "Business Registration ID type"

Input

Input "Business Registration Number"

Input

Input "Business Industry"

Input

Select "Business Regions Operations"

Select

No action needed, if you already submitted your business profile

No action needed, if you already submitted your business profile

12. Click "Next"

Before proceeding, double-check that your Legal Business Name and Business Registration ID Number exactly match what is stated on your Government document(s).

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13. Business Address

Enter the precise business address exactly as it is registered with the government.

IMPORTANT: Please note that if you have moved without updating your business location with the government, the address you need to provide is NOT your current address. It should be the address registered and listed on your government documents.

Fill in the following details from your government documents:

Input "Street Address"

Input

Input "City"

Input

Input "Postal/Zip code"

Input

Select "Country"

Select

Select "State/Prov/Region"

Select

No action needed, if you already submitted your business profile

No action needed, if you already submitted your business profile

14. Click "Next"

Before proceeding, double-check that all the information matches exactly what is stated on your government document(s).

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15. Authorized Representative details

Please note that this information does not have to match exactly with government documents.

Provide the details of the Business's Authorized Representative.

Input "First Name"

Input

Input "Last Name"

Input

Input "Email"

Input

Select "Job Position"

Select

Input "Job Title"

Input

Input "Phone number (with country code*)"

Note: The phone number must include the country code. 
For the United States, the country code is +1. 
Example: +1(123) 456-7890 ✅ (123) 456-7890 ❌ Sometimes, the form may remove the +1 after entering the phone number. If this occurs, enter the phone number first and then add the +1 in front.
Input

No action needed, if you already submitted your business profile

No action needed, if you already submitted your business profile

16. Click "Next"

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17. Enter Campaign Details

Select "Low volume Mixed"

Select

Copy the text provided and paste it here

Copy:

Overall SMS Use: Customer quality experience, improve business processes, and consented

marketing.

Automatic Form Submission Responses:

After a customer fills out a form on our website and opts in for email/sms communication (such

as a request for a quote or a support ticket), an automatic SMS confirmation is sent. This helps

validate the successful submission and provides customers with an expected response timeline,

improving the user experience and showing our commitment to prompt communication.

Confirmation Messages:

Confirmation SMS messages are sent post-purchase or after the booking of services, providing

customers with instant reassurance of a completed transaction. These messages typically

include transaction details, expected delivery dates, and contact information, boosting customer

confidence and satisfaction.

Appointment Reminders:

We utilize SMS as a primary mode of reminding customers about their upcoming appointments.

Our automated system sends out messages 24, 12, and 1 hour before the scheduled

appointment. The SMS includes details such as the date, time, location, and purpose of the

appointment, reducing the likelihood of no-shows and late arrivals.

Direct Response:

SMS is utilized to solicit direct responses from our customers. These messages may be surveys

seeking feedback on our products/services or calls to action, like participating in a contest. The

ease and speed of response via SMS increase participation rates, aiding market research and

customer interaction.

Invoice Links:

In the interest of paperless operations and convenience, our customers receive their invoices

via SMS. The messages contain secure links directing to online invoices, simplifying the

payment process. It increases the punctuality of payments and enables customers to maintain a

digital record.

Direct Marketing/Promotions:

Our marketing department makes use of targeted SMS campaigns to promote special offers,

new products, or seasonal sales. The messages are crafted to entice our customers, using

personalized data to increase relevance. This direct marketing strategy has proven to drive

sales and increase brand engagement.

Database Reactivation:

From time to time, our SMS platform is used to reactivate dormant customers in our database.

Customized messages are crafted, promoting new offerings or incentives to engage inactive

clients. This proactive approach helps foster client re-engagement and enhances customer

retention.

Client Support:

Our customer service department employs SMS to facilitate the swift resolution of client queries.

Automated messages acknowledge the receipt of client issues, and real-time, personalized

responses ensure efficient problem-solving. This tool, combined with human interaction,

streamlines customer support and promotes customer loyalty.

Internal Notifications:

Our internal communication is strengthened with SMS notifications. Reminders of meetings,

task deadlines, system changes, or emergencies are sent to team members' mobile devices,

ensuring real-time receipt of critical information and fostering a proactive work environment.

Two Factor Authentication (2FA)

Security is reinforced through the integration of Two Factor Authentication (2FA), using SMS to

deliver unique one-time codes for user identity verification during logins or transactions, thereby

ensuring robust cybersecurity and customer data protection.

Note

Every form includes an SMS disclaimer, informing customers that they may receive text

messages from us. In addition, most forms contain an opt-in checkbox. Every initial SMS sent

includes an easy opt-out option, so customers can withdraw their consent at any time.

Copy the text provided and paste it here

Click "Next"

Click

Copy the text provided and paste it here

Copy:

Hi [First Name], this is [Team Member Name] from [ENTER YOUR BUSINESS NAME HERE]!

We've received your request for further details and are looking forward to talking with you. You

can schedule your meeting via this link: [Calendar Link]

Standard data rates may apply. If you wish to cease receiving messages, reply STOP or

UNSUBSCRIBE.

Click

Copy the text provided and paste it here

Copy:

Hello [First Name],

This is an automated message from [ENTER YOUR BUSINESS NAME HERE]. Your form has

been successfully submitted! One of our team members will reach out to you soon with more

details.

Reply HELP for help, STOP to stop receiving messages.

Data rates may apply.

Click

Check both checkbox

Check both boxes for “will include an embedded link” and “will include phone number.”

Check both checkbox

18. Click "Next"

Click

18. End user consent

Copy the text provided and paste it here

Copy:

Website forms

End-users can provide their consent through website forms. Involves a section on the website

where the user enters their phone number and/or clicks on a checkbox to confirm their

agreement to receive messages. Example: "By visiting www.example.com, end-users can fill out

a form to opt-in. This involves providing their phone number and checking a box to confirm their

agreement to receive text messages from [ENTER YOUR BUSINESS NAME HERE]."

Chat widget

Appearing as a pop-up on the bottom right corner of our website, this widget can request the

visitor's phone number and permission. The consent language might look something like this:

Example: "In our website's chat widget, end-users may opt to receive text messages by

providing their phone number and then checking a box or typing 'Yes' to signify their agreement

to receive text messages from [ENTER YOUR BUSINESS NAME HERE]."

Appointment Booking

When an end-user books an appointment, they provide their contact details, including their

phone number.

Example: "While booking an appointment, users can opt-in to receive sms updates. This

involves entering their phone number and checking a box to confirm they wish to receive

appointment reminders, updates, and promotional messages from [ENTER YOUR BUSINESS

NAME HERE]."

Text Message

By texting a keyword to a specified business phone number.

Example: "Text 'JOIN' to (XXX)XXX-XXXX. Upon doing so, they will receive a response

confirming their subscription and providing them with an option to opt-out should they wish to

discontinue receiving messages."

Email Marketing

In email marketing campaigns, a user might provide their phone number as part of signing up

for a newsletter or updates, along with their consent to receive text messages.

Example: "In our email campaigns, users may opt-in to receive text messages by providing their

phone number and checking a box to confirm they are willing to receive text messages from

[ENTER YOUR BUSINESS NAME HERE]."

Click

Copy the text provided and paste it here

Copy:

Subscribe, Start, Learn, More, Get, Started, Buy, Now, Order, Check, Out, Claim, Yours,

Reserve, Today, Place, Order, Instant, Access, Subscribe, Next, Step, Yes, Start, Agree, Accept,

Ok, Signup, Confirm, Update, Enroll, Register

Click

Copy the text provided and paste it here

Copy:

Great news! You have successfully subscribed to [ENTER YOUR BUSINESS NAME HERE]'s

[Marketing Campaign]. To opt out of these updates, just reply with 'STOP' at any time to

unsubscribe.

Click

19. Click "Submit"

Click

20. Confirmation that your A2P Brand and Campaign has been submitted has been successfully submitted

Confirmation that your A2P Brand and Campaign has been submitted has been successfully submitted

21. After submission, status moved to pending

After submission, status moved to pending
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